Warner Music Group has partnered with British health tech startup MediMusic to explore the potential of music as a therapeutic tool.
The collaboration, which marks the record label’s first music therapy deal, aims to harness the power of music to ease pain, anxiety and stress through clinical trials of personalized playlists, according to a press release last week (December 13).
The partnership builds on the growing intersection of the music and health sectors. While music’s emotional impact has been long recognized, MediMusic utilizes AI and machine learning to create evidence-based playlists tailored to individual patient needs.
Their algorithms analyze music’s ‘digital DNA,’ creating a healthcare-specific fingerprint, to curate 20-minute personalized tracks, delivered through the MediBeatstreaming device and a pair of headphones.
