TIKTOK’S ‘ADD TO MUSIC APP’ FEATURE HAS FUELLED ‘BILLIONS’ OF STREAMS. NOW IT’S LINKED UP WITH YOUTUBE MUSIC.

TikTok has been very busy lately expanding the platforms that are integrated with its ‘Add to Music App’ feature, which lets users save songs they found on TikTok to the music streaming service of their choice.

The latest addition, announced by TikTok on Tuesday (July 29) is YouTube Music. TikTok users who hit the ‘Add Song’ button next to a song name at the bottom of a video will have the song added to the ‘TikTok Songs’ playlist on their YouTube Music account.

Since it first launched the feature in the US and UK in November 2023, TikTok has rapidly expanded both the countries where the feature is available and the platforms integrated with it.

Beginning with SpotifyApple Music and Amazon Music, the feature was expanded to include South Korea’s Melon and France-headquartered Deezer last fall, SoundCloudthis past May and Middle East and North Africa-focused streamer Anghami just a few weeks ago.

Amid now-resolved recent clashes certain music industry giants and its ongoing potential shutdown in the US, TikTok has been playing up its growing role in the music business.

‘Add to Music App’ is a key aspect of this strategy.

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