A number of initiatives have also been rolled out to promote artists and drive music discovery on the flagship TikTok app.
In May, TikTok launched a #NewMusic Search Hub, described as a “dedicated space for artists around the world to showcase their new songs and for fans to discover their next favorite track”.
According to TikTok, the term ‘New Music’, searched via the #NewMusic had already amassed over 18 billion views on the platform prior to the launch of this official new hub on the app.
In June, TikTok launched a new ‘new release’ feature that lets artists highlight a new track to fans for up to 14 days before release, and for 30 days after release. BTS became the first act to use the promotion tool.
