CREATIVE INDUSTRIES SLAM EU AI ACT IMPLEMENTATION AS ‘BETRAYAL’

A coalition of European creative industry groups representing millions of authors, performers, publishers, producers and other rightsholder organizations has slammed the European Commission’s implementation of AI Act provisions designed to protect intellectual property rights in the age of generative AI.

The group called the measures a “betrayal” of the law’s original intent, according to a press release on Tuesday (July 29).

The backlash comes just weeks after the Commission published its General-Purpose AI Code of Practice on July 10 and accompanying guidelines on July 18. The measures are part of the world’s first AI regulation, which entered into force on August 1, 2024.

Starting Saturday (August 2), “the obligations for providers of GPAI models enter into application,” according to the EU. This means that companies developing general-purpose AI models “must document technical information about their models for the purpose of providing that information upon request to the AI Office and national competent authorities,” among other things.

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