Spotify has landed a major airline partnership, securing placement across United’s more than 680 aircraft fleet.
The deal gives Spotify access to over 130,000 seatback entertainment screens, allowing the company to showcase its video and audio podcasts, audiobooks, and playlists for free to millions of travelers annually.
In 2024, United carried 173.6 million passengers, up 5.3% from a year earlier. According to Airways magazine, United is the largest airline in the world based on available seat miles, which represent an airline’s total passenger-carrying capacity.
Following the Spotify integration, Spotify will appear as a new content option in in-flight screens of more than 680 United aircraft, replacing “audio” under the home menu. Over the coming months, most of United’s fleet will receive a dedicated Spotify featured channel where all Spotify content — songs, podcasts, video podcasts, audiobooks and playlists — will be housed together.
United explains that from 2026, passengers will be able to log into the Spotify app on the in-flight entertainment screen of using their personal devices, allowing them to enjoy personalized content on Starlink-equipped aircraft