Live music giant Live Nation plans to invest $1 billion in 18 new and renovated venues across the US over the next 18 months, stressing the positive impact of the investment on the US economy.
The new or refurbed venues, ranging in size from intimate clubs to large amphitheaters, are in markets ranging in size from large cities like Denver, Pittsburgh and Seattle, to smaller markets like Allentown, Pennsylvania, Birmingham, Alabama, and Riverside, Missouri.
It’s part of Live Nation’s ongoing strategy to build a network of owned-and-operated venues, of which the company now owns 150 in the US, or about 4% of all music venues across the country.
The idea for the venue investment is to bring “more big shows to smaller cities across America,” Live Nation said in a statement on Tuesday (June 10).
“Our mission is simple: help artists deliver more unforgettable live experiences – and in doing so, create jobs, revive cities, and lift up the communities we touch,” CEO Michael Rapino said.
“As an American company, we drive impact here at home while also helping elevate and export the very best of what this nation represents: freedom, creativity, grit, and boundless possibility.”