ADOBE’S NEW FIREFLY CAN CREATE ‘CUSTOM, FULLY-LICENSED’ AI SOUNDTRACKS FOR VIDEO

t seems every tech company in the world wants to get in on the AI-generated music craze.

Just several days ago, we learned that ChatGPT and Sora maker OpenAI is planning to enter the generative AI music space, and now we have another entrant: Adobe.

The company behind Photoshop and other digital content tools has unveiled a new version of its Adobe Firefly suite of content generation tools, and among other things, this latest version can create soundtracks for videos.

Firefly’s new Generate Soundtrack tool, currently in public beta testing, can “create a custom, fully-licensed music track” for videos made in Firefly, Adobe says.

Users can input text prompts like “dreamlike” and “electronic” into the tool to guide the music’s creation, and can also tell the tool what sort of video the music will be used in. The soundtrack will be automatically trimmed to the length of the video, Adobe said in a blog post.

The tool is powered by Adobe’s Firefly Audio Model, which the company describes as being “commercially safe” and “which creates fully licensed, studio-quality instrumental tracks.”

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